It can have a significant positive impact on sales and business growth. One study found that brand consistency can increase revenue by 23%.
In particular, having a consistent brand in online communications and marketing is especially important for new entrepreneurs who are building their business and need to build a strong brand and message. Here are six recommendations from Henry Bucks to standardize branding and, in turn, create and develop a great brand for a business that will drive growth, customer loyalty and stand out from the competition.
1. Standardize your style and voice
Whether the business owner prefers a formal or friendly tone in business communications, having a standard style is important. Because this is where a new company or brand is created. It may seem tempting to experiment with different voices, but it can lead to inconsistency. Customers and partners should see the same style and voice throughout emails, blogs and other areas.
2. use consistent images
The images used on business cards, websites, blogs and social media profiles should reflect the brand and should be consistent, but not boring or repetitive. Of course there may not be time to take your own pictures, so business photography is a good alternative.
3. Standardize the logo.
A standardized logo is one of the most important parts of an entrepreneur's online business; not only does it create brand recognition, but it also provides a consistent message to the audience. Although you can find tools to create logos online, it is better to spend time and money on a professional designer.
It is better to make sure that there is a high-definition logo that is also available in a transparent format and can be used in a variety of ways. It is crucial to use the same logo in all business communications.
4. use the same headlines on social media
Not using the same headlines on social media is one of the biggest mistakes entrepreneurs make online. Instead of using a different header image for Facebook, Twitter, LinkedIn or another platform, it is better to consider using the same one and resizing it.
There are many free graphic design software programs on the Web that make it easy to resize and crop the image based on each social network's preferred header size. Using the same photo, and text in all headlines creates brand consistency.
5. Use the same color palette
A color palette is a unique combination of different colors that represent a brand. Often companies pull color palettes from their logos and other design elements. The key is to have a consistent color palette online and use it in your blogs, websites or social media. Make sure the color palette is consistent with your other branding assets, including logos, websites and more.
6. Check your signatures.
When sending an email, you need to make sure the same signature is used and the company name is listed. Brand consistency should be part of all signatures. You need to check the company signatures to make sure they are the same color, font, and size.
Brand consistency affects several parts of the business. It is an important part of establishing name and recognition. Entrepreneurs need to create consistency online to attract customers and clients.
Ultimately, the standardization of individual branding is about creating a clear image that represents the business. A brand that customers can also feel loyalty to, and finally, a brand that will become a signature for the business.
Thus, consistency with regard to branding assets and marketing channels is an important but direct part of any branding or marketing strategy.